Local search tools

In addition, the listings are sorted by the search engine in order of relevance, according to its particular algorithm. You can present your data well and help your visitors find what they're looking for by keeping search results in mind when you edit your pages. Note that these improvements work for both local and webwide search tools: the work you do will make your pages appear better in any search results.

The titles are the main element in a result listing, so always title your pages carefully. Give a little context as well as the specific topic of the page, and always make sure the spelling is correct.

In addition, most search engines use the existence of a word in a title as a clue that the page is a good match for searches on that word, and will rank the page high up in the results list. They're equally accurate, but the longer title tells your people what to expect on that page when they look at a results listing: it's not about Southern Live Oaks, and it's not about growing or protecting them.

You should also use the Meta Description tag to summarize the contents of each page. Many local and webwide search engines will display this as part of their results, so it provides you an opportunity to present the page in its best light.

This is easier than it looks -- you'll find that many of your pages can use very similar descriptions with just the specific topic words changed. As you can tell, creating a description of other pages, such as the Coast Redwood or the Douglas Iris, would be extremely easy. Use the same text and change the plant name, adding or removing the other parts depending on the contents of the page. Keywords are also an important part of your pages. They allow search engines to identify the most important elements of the page and to rank the results so that the most relevant pages are at the top.

You can also include common misspellings or other words that may not appear anywhere on the page. A good set of keywords encapsulates the specific topics the page covers. An example of Meta Keywords for the Live Oak page would be:. This describes the topics on the page and means that it would be retrieved if someone does a search on any of these terms, even if they are not in the text.

Meta Keywords help search engines define the relevancy of a match. If the word "white" is anywhere in the text, the search engine will retrieve the Live Oak page on a search for "California White Oak". But because the word is not in the Meta Keywords, it can rank this page lower than others which have "white" as a keyword. Many search engines also use headings to rank a page in relevance for a particular search. Just make sure you hit up a Local University Event while your at it.

This tool from BrightLocal. Simply choose the review sites you want your drop down button to include and set it to display your business page. BrightLocal has a slew of tools coming out over the coming months and I have to say that they are going to be a company to watch in the local search tool space. Great ideas, and great design. A deadly combination. Keyhole Markup Language is the way to speak local to search engines and nothing speaks trusts like KML data.

While coding this yourself would be a nightmare, this tool is a very easy 3 step process. GrowthBar will then display a list of keyword suggestions right below the search box, alongside monthly search volume and CPC data. Having this data at your fingertips will give you a competitive advantage to outsmart your competition in local SERPs and get more local search visibility.

Click here for a 5-day free trial of GrowthBar. Founded by Local SEO expert Darren Shaw in as a web design agency, Whitespark is now a full-fledged local SEO company that provides tools and services to help businesses and agencies with local search marketing. From building citations, to earning reviews, to tracking your rankings, to building high-quality backlinks , Whitespark helps you show up, win customers, and manage your local search.

Navads offers local listings management for enterprise brands and media agencies who require their business listings to be optimized for search throughout the whole local search ecosystem. Through its data quality focused platform, Navads is the leading provider of location data to the databases that power the navigation and mapping industry. Through years of experience in the location marketing domain, Navads has acquired strategic relationships with all the principal map development companies, including Google, TomTom, Apple, and HERE.

Navads is currently trusted by over companies and has published over , businesses on the map. Click here to request a free demo of Navads. GeoRanker has a collection of local SEO tools that can help you find local citations and track your local search rankings.

While the above tools can be used for free, there are certain usage restrictions. You can compare the features of these plans here. Get started with a free trial of GeoRanker here.

Synup is a local SEO software that allows you to see how your business is doing on the most important local directories, search engines, and review sites. You can calculate your costs by clicking here. Yext listings, pages, and reviews help businesses around the globe facilitate face-to-face interactions that boost brand awareness, drive traffic, and increase sales. Yext is not as expensive as some of the other local SEO services in this list.

Compare these packages here. If you find any of the above tools too expensive to invest in, then you should try Local SEO Checklist. This free Local Search Optimization tool, powered by Synup, offers 40 different options that detail specific SEO tasks to help you optimize your site for local search rankings. You can use this your Local SEO guide to know exactly what parts of your site you need to optimize for local searches. The above tools should help you optimize your website for local searches and ensure that you stay one step ahead of your local competition.

If you need further information on what SEO tools you should be using, check out these links below:. Note: This article was originally published in September and has been updated for freshness, accuracy, and comprehensiveness.

Thanks for giving the list that really worth! I have my personal experience with all these local SEO software. Can you please publish an article like step to step guide how to operate these tools? Press Enter to see all the search results in the window. Click on the right search result to open the corresponding document or other file Figure B.

With the Search Ribbon in File Explorer, you can take advantage of different commands, options, and criteria to refine your searches. To expand the location of the search to your entire computer, click on the icon for This PC. To limit the location to just the current folder and no subfolders, click on the icon for Current Folder. To include the current folder and all subfolders, click on the icon for All Subfolders. And to search in other spots, click on the icon for Search again in and choose a different folder Figure C.

To search by date, click on the icon for Date Modified and select from Today, Yesterday, This Week, or another timeframe. Click on the Kind icon, and you can specify the type of file you're seeking, such as a document, picture, video, or program. Click on the icon for Other Properties. In the Search field after the property name and colon, you can then type a specific value. For example, if you select Type, you can enter document or picture as the specific type.

If you select Folder Path, you can enter a specific pathname. You can also add multiple properties to a single search Figure E.